Razorpay Magic Checkout
Razorpay Magic Checkout
It’s Not Just A Checkout. It’s Engineered Magic.
It’s Not Just A Checkout.
It’s Engineered Magic.
The Missing
Piece
The Missing
Piece
In D2C
Growth.
In D2C
Growth.
They Tap Buy,
The Form Fills Itself.
Feels like the checkout already knew them.
They Tap Buy,
The Form Fills Itself.
Feels like the checkout already knew them.
Login with
Free ₹1000 on Puffer Jackets
Login to apply coupon “PFJ1000”
100M+ Data Points
Power Every Checkout.
One Click Checkout Built on Predictive Logic.
Login with Razorpay
Slash your CAC with precision retargeting
Login Rewards improves conversion
Smart Auto-Selection
Pre-saved addresses and AI-driven shipping selection based on delivery
Provide real-time delivery estimates & area serviceability
Intelligent Payment Recommendation
Largest coverage of 100+ payment methods, intelligently prioritised by shopper history.
Netbanking | Cards | UPI | BNPL | EMI and more
Biometric Authentication
Replaces card OTP with biometrics for faster, secure payment access in just one click
Instant authentication without app-switching
COD Appears, Only for the Right Ones.
No more risky deliveries. Just smarter decisions, silently made.
COD Appears, Only for the Right Ones.
No more risky deliveries. Just smarter decisions, silently made.
They Tap Buy,
The Form Fills Itself.
Feels like the checkout already knew them.
10%
10 RTO risks detected
Shipping address state different from zipcode state
Predictive Models for
Safer COD Decisions.
Combines real-time fraud signals with historical
data to block risky orders.
Risk detection engine
Nudges high-risk shoppers to prepay during checkout.
Charges differential COD fees for medium-risk orders.
Disables COD for high-risk users with a history of failed deliveries.
RTO Protection
Automated reimbursements on failed COD deliveries to protect your margins.
Mitigates COD risk to support business growth
They Tap Buy,
The Form Fills Itself.
Feels like the checkout already knew them.
10%
10 RTO risks detected
Shipping address state different from zipcode state
Predictive Models for
Safer COD Decisions.
Combines real-time fraud signals with historical
data to block risky orders.
Risk detection engine
Nudges high-risk shoppers to prepay during checkout.
Charges differential COD fees for medium-risk orders.
Disables COD for high-risk users with a history of failed deliveries.
RTO Protection
Automated reimbursements on failed COD deliveries to protect your margins.
Mitigates COD risk to support business growth
They Spent More. It Didn’t Feel Like It.
They Spent More. It Didn’t Feel Like It.
And everything added up except how they got there.
And everything added up except how they got there.
%
%
They Tap Buy,
The Form Fills Itself.
Feels like the checkout already knew them.
Signal-Based Nudges
That Feel Personal
Cart Behaviour Shapes Every Offer They See
Offer Engine
AI-driven coupon engine analyzing 10,000+ behavioural signals
Easily create and customize coupons with built-in tools
12+ coupon types (tiered, capped, BXGY, and more!)
Buyer Protection
Protection for end customers with Money-back guarantee against product damage and non-delivery
Simplified 1 steps claim process for improved post-purchase experience
Affordability Widget
Personalised offers and cashback surfaced dynamically on product pages
Reduce price sensitivity with diverse payment plans
Offer BNPL, EMI, and instant cashback options
Returning felt instinctive. But it was all designed.
Picking up right where they left off.
They Tap Buy,
The Form Fills Itself.
Feels like the checkout already knew them.
Hey Akshat! Discover more 100% style-approved, premium lifestyle picks curated just for you.
11:59
Retention Powered by
Pattern Recognition
100M+ shoppers trained a system that predicts
what converts and what brings them back
Payments on WhatsApp
Retargeting using advanced dashboard
Recover abandoned carts directly via WhatsApp
Accept payments seamlessly on WhatsApp
Gift Cards
Issue and redeem at scale to enhance engagement
Tailor gift cards with reseller-specific controls
Personalisation of your checkout
Checkout fields tailored to each user’s last interaction
Use brand assets like images and logos.
Highlight ongoing promotions, sales, bundles, and more
They Tap Buy,
The Form Fills Itself.
Feels like the checkout already knew them.
Hey Akshat! Discover more 100% style-approved, premium lifestyle picks curated just for you.
11:59
Retention Powered by
Pattern Recognition
100M+ shoppers trained a system that predicts
what converts and what brings them back
Payments on WhatsApp
Retargeting using advanced dashboard
Recover abandoned carts directly via WhatsApp
Accept payments seamlessly on WhatsApp
Gift Cards
Issue and redeem at scale to enhance engagement
Tailor gift cards with reseller-specific controls
Personalisation of your checkout
Checkout fields tailored to each user’s last interaction
Use brand assets like images and logos.
Highlight ongoing promotions, sales, bundles, and more
COD Appears,
Only for the Right Ones.
No more risky deliveries. Just smarter decisions, silently made.
COD Appears,
Only for the Right Ones.
No more risky deliveries. Just smarter decisions, silently made.
COD Appears,
Only for the Right Ones.
No more risky deliveries. Just smarter decisions, silently made.
Predictive models for COD Decisions
Combine real-time fraud signals with historical data to blocky risky orders
Predictive models for COD Decisions
Combine real-time fraud signals with historical data to blocky risky orders
Risk detection engine
Nudge low-risk shoppers to prepay during checkout
Charges differential COD fees for medium-risk orders
Disables COD for high-risk users with a history of failed deliveries
Risk detection engine
Nudge low-risk shoppers to prepay during checkout
Charges differential COD fees for medium-risk orders
Disables COD for high-risk users with a history of failed deliveries
Risk detection engine
Nudge low-risk shoppers to prepay during checkout
Charges differential COD fees for medium-risk orders
Disables COD for high-risk users with a history of failed deliveries
RTO Protection
Automated reimbursements on failed COD deliveries to protect your margins
Mitigates COD risk to support business growth
RTO Protection
Automated reimbursements on failed COD deliveries to protect your margins
Mitigates COD risk to support business growth
RTO Protection
Automated reimbursements on failed COD deliveries to protect your margins
Mitigates COD risk to support business growth
They Spent More,
It Didn't Feel like it.
and everything added up except how they got there.
They Spent More,
It Didn't Feel like it.
and everything added up except how they got there.
Gamified Coupons
AI-driven coupon engine analyzing 10,000+ behavioural signals
Easily create and customize coupons with built-in tools
Offer Engine
AI-driven coupon engine analyzing 10,000+ behavioural signals
Easily create and customize coupons with built-in tools
Offer Engine
AI-driven coupon engine analyzing 10,000+ behavioural signals
Easily create and customize coupons with built-in tools
Buyer Protection
Protection for end customers with Money-back guarantee against product damage and non-delivery
Simplified 1 steps claim process for improved post-purchase experience
Buyer Protection
Protection for end customers with Money-back guarantee against product damage and non-delivery
Simplified 1 steps claim process for improved post-purchase experience
Buyer Protection
Protection for end customers with Money-back guarantee against product damage and non-delivery
Simplified 1 steps claim process for improved post-purchase experience
Affordability Widget
Personalised offers and cashback surfaced dynamically on product pages
Reduce price sensitivity with diverse payment plans
Offer BNPL, EMI, and instant cashback options
Affordability Widget
Personalised offers and cashback surfaced dynamically on product pages
Reduce price sensitivity with diverse payment plans
Offer BNPL, EMI, and instant cashback options
Affordability Widget
Personalised offers and cashback surfaced dynamically on product pages
Reduce price sensitivity with diverse payment plans
Offer BNPL, EMI, and instant cashback options
Returning was instinctive,
but designed.
Picking up right where they left off.
Returning was instinctive,
but designed.
Picking up right where they left off.
Precision Retargeting
Retargeting using advanced dashboard
Recover abandoned carts directly via WhatsApp
Accept payments natively on WhatsApp
Precision Retargeting
Retargeting using advanced dashboard
Recover abandoned carts directly via WhatsApp
Accept payments natively on WhatsApp
Precision Retargeting
Retargeting using advanced dashboard
Recover abandoned carts directly via WhatsApp
Accept payments natively on WhatsApp
Gift Cards
Issue and redeem at scale to enhance engagement
Tailor gift cards with reseller-specific controls
Gift Cards
Issue and redeem at scale to enhance engagement
Tailor gift cards with reseller-specific controls
Gift Cards
Issue and redeem at scale to enhance engagement
Tailor gift cards with reseller-specific controls
Personalisation of your checkout
Checkout fields tailored to each user’s last interaction
Use brand assets like images and logos.
Personalisation of your checkout
Checkout fields tailored to each user’s last interaction
Use brand assets like images and logos.
Personalisation of your checkout
Checkout fields tailored to each user’s last interaction
Use brand assets like images and logos.
The Magic? It's Now Self-Serve.
The Magic? It's Now Self-Serve.
Supported Platforms
Supported Platforms
Web Platforms
Web Platforms
App Platforms
App Platforms
customer stories
The Magic Worked. The Numbers Followed.
The Magic Worked. The Numbers Followed.
Leading businesses depend on us to make in-store payments accurate, fast & delightful.
Checkout optimization & reducing drop-offs
14%
Increase in order conversion rate
Flexible shipping
Easy fee setup for varied use cases
Magic Checkout truly lives up to its name. It works like ‘magic,’ and thanks to Magic Checkout, our order conversion rate has increased by 14%. Additionally, the shipping settings are excellent, making it incredibly easy to set up fees for various use cases.
Ruchika Gupta
Co-Founder, Uberlyfe
Solving for prepaid adoption & RTO
70%
Prepaid order share increased
36.36%
Reduction in RTO rates
Magic Checkout has been a fantastic addition to our business. It’s been great to see a significant decrease in COD orders and returns. This has not only boosted our revenue but also improved the overall shopping experience for our customers.
Nischay AG
Co-founder, Jar
Streamlining luxury checkout experience
7.3%
Increase in order conversion rate
5X
Faster checkout process
Thanks to Razorpay, our payment success improved, Magic Checkout sped up transactions, boosting order conversion by 7.3% and increasing order frequency. Grateful to the team for their support!
Simran
Manager, Nappa Dori
Solving for prepaid adoption & RTO
Nischay AG
Co-founder, Jar
Magic Checkout has been a fantastic addition to our business. It’s been great to see a significant decrease in COD orders and returns. This has not only boosted our revenue but also improved the overall shopping experience for our customers.
Nischay AG
Co-founder, Jar
Streamlining luxury checkout experience
Simran
Manager, Nappa Dori
Thanks to Razorpay, our payment success improved, Magic Checkout sped up transactions, boosting order conversion by 7.3% and increasing order frequency. Grateful to the team for their support!
Simran
Manager, Nappa Dori
Checkout optimization & reducing drop-offs
Ruchika Gupta
Co-Founder, Uberlyfe
Magic Checkout truly lives up to its name. It works like ‘magic,’ and thanks to Magic Checkout, our order conversion rate has increased by 14%. Additionally, the shipping settings are excellent, making it incredibly easy to set up fees for various use cases.
Ruchika Gupta
Co-Founder, Uberlyfe
nector.io
nector.io
Learn How the Magic Works
More Tools, Same D2C Magic
More Tools, Same D2C Magic
Learn How Magic Works
Learn How the Magic Works
More Tools, Same D2C Magic
More Tools, Same D2C Magic
Learn How Magic Works
All That Intelligence.
Now at Your Fingertips.
All That Intelligence.
Now at Your Fingertips.
Frequently Asked Questions
Frequently Asked Questions
The Missing Piece in D2C Growth
They Tap Buy,
The Form Fills Itself.
Feels like the checkout already knew them.
They Tap Buy,
The Form Fills Itself.
Feels like the checkout already knew them.
They Tap Buy,
The Form Fills Itself.
Feels like the checkout already knew them.
100M+ Data Points
Power Every Checkout.
Checkout Built on Predictive Logic.
100M+ Data Points
Power Every Checkout.
Checkout Built on Predictive Logic.
Login with Razorpay
Login Rewards improves conversion
Slash your CAC with precision retargeting
Login with Razorpay
Login Rewards improves conversion
Slash your CAC with precision retargeting
Login with Razorpay
Login Rewards improves conversion
Slash your CAC with precision retargeting
Smart Auto-Selection
Pre-saved addresses and AI-driven shipping selection based on delivery
Provide real-time delivery estimates & area serviceability
Smart Auto-Selection
Pre-saved addresses and AI-driven shipping selection based on delivery
Provide real-time delivery estimates & area serviceability
Smart Auto-Selection
Pre-saved addresses and AI-driven shipping selection based on delivery
Provide real-time delivery estimates & area serviceability
SmartPay Recommendations
100+ Methods, Smart Prioritization
Netbanking | Cards | UPI | BNPL | EMI and more
Smart Payment Recommendation
100+ Methods, Smart Prioritization
Netbanking | Cards | UPI | BNPL | EMI and more
Smart Payment Recommendation
100+ Methods, Smart Prioritization
Netbanking | Cards | UPI | BNPL | EMI and more
Biometric Authentication
Replaces card OTP with biometrics for faster, secure payment access in just one click
Charges differential COD fees for medium -risk orders
Biometric Authentication
Replaces card OTP with biometrics for faster, secure payment access in just one click
Charges differential COD fees for medium -risk orders
Biometric Authentication
Replaces card OTP with biometrics for faster, secure payment access in just one click
Charges differential COD fees for medium -risk orders